HubSpot Beta

Join the adventurous few and help make HubSpot better

Why join the Beta Program?



HubSpot beta testers get early access to the features the development team is working on. The program is exclusive - only made up of the most beta-tolerant and sophisticated of HubSpot users. We want to make the software better for you so we want thoughtful feedback on each new release from our testers. How useful did you find it? What bugs still need fixing? What could be improved, added, or taken away?

Keep in mind, this program isn't just a walk in the park. Being a part of the beta group at HubSpot is a commitment. It means you agree to use some software in your daily life that is bound to be a little rough around the edges. It also means you’re willing to take the time to help us smooth out those rough edges. 

How it Works

Step 1
Tell us more about you
The first step of applying to the beta program is to fill out an application that tells our team a little more about you, your company, and what HubSpot tools you're using. It's also essential for us to get a sense of how comfortable you are with buggy software and how often you're willing to provide feedback. 
Step 2
We review your application
We'll look over the applications to determine if the beta program is the right fit. There's a chance that based on the answers given on the beta survey, some applicants may not have quite the level of comfort with buggy software that we’re looking for. To put folks who are less than extremely beta-tolerant into an intensive beta program is just unfair, so not everyone is accepted.
Step 3
You get an answer
All applicants will receive an email back from our User Experience Research team. If we've determined that the beta program isn't the best fit, feel free to respond back to our email with any questions or feedback. If you've been accepted into the beta program, you'll start receiving emails about new beta releases.

New Workflow Action: Rotate Leads

As businesses grow and sales teams mature, assigning leads manually doesn’t scale. What was once five minutes a day becomes a full time job. Automating lead rotation saves precious time and bandwidth, allowing sales managers to stop worrying about administrative busywork and keep focus on what really matters --- the team’s performance.

How does it work?

When selecting a workflow action, you’ll now see a new option to "Rotate leads" in the “Sales” category.


You can divide up leads to as many reps as you’d like. The list of HubSpot Owners is pulled from the list of users in your account. Contacts enrolled in the workflow will be assigned evenly to the HubSpot Owners you add, and the owners will receive an email notification for each lead they are assigned. 

How is this useful to me?

A common use case for this feature would be:

  • When new leads fill out a Demo Request form, rotate them evenly among your sales reps 

We’d love to hear your feedback on this new action in Workflows.  What do you think of this feature?  Please leave your feedback in the comment section below.


Let us know what you think of the newest update by leaving comments below.