HubSpot Beta

Join the adventurous few and help make HubSpot better

Why join the Beta Program?



HubSpot beta testers get early access to the features the development team is working on. The program is exclusive - only made up of the most beta-tolerant and sophisticated of HubSpot users. We want to make the software better for you so we want thoughtful feedback on each new release from our testers. How useful did you find it? What bugs still need fixing? What could be improved, added, or taken away?

Keep in mind, this program isn't just a walk in the park. Being a part of the beta group at HubSpot is a commitment. It means you agree to use some software in your daily life that is bound to be a little rough around the edges. It also means you’re willing to take the time to help us smooth out those rough edges. 

How it Works

Step 1
Tell us more about you
The first step of applying to the beta program is to fill out an application that tells our team a little more about you, your company, and what HubSpot tools you're using. It's also essential for us to get a sense of how comfortable you are with buggy software and how often you're willing to provide feedback. 
Step 2
We review your application
We'll look over the applications to determine if the beta program is the right fit. There's a chance that based on the answers given on the beta survey, some applicants may not have quite the level of comfort with buggy software that we’re looking for. To put folks who are less than extremely beta-tolerant into an intensive beta program is just unfair, so not everyone is accepted.
Step 3
You get an answer
All applicants will receive an email back from our User Experience Research team. If we've determined that the beta program isn't the best fit, feel free to respond back to our email with any questions or feedback. If you've been accepted into the beta program, you'll start receiving emails about new beta releases.

Smart Subject Lines in Email

It's finally here! Today we're launching Smart Subject Lines into beta ...

What is this?

Your subject line is arguably the most critical part of your email marketing strategy… if it doesn’t pique your audience’s interest, a carefully crafted email loses all impact.

This is why the ability to create subject lines for different audiences within the same email is a huge win. Now, you can target your subject lines to contacts by different lists or life cycle stages to really boost your open rates.

This new feature (highly requested by many of you) rounds out the smart content experience in email, and brings you even closer to creating content that’s relevant and specific to the people you’re trying to reach.  

How do I access it?

From the top navigation, go to Content and click Email. Now when you create a new or clone an existing email, you'll see a new option beside the subject line field in the editor.


Click on this to create smart rules based on list membership or contact life cycle. Optimize your subject line by creating targeted messaging that will engage your contacts.


It's that simple. Once you given it a spin tell us what you think by responding to the email you received or posting here on the feature page.


Let us know what you think of the newest update by leaving comments below.